Privacy Statement

6601 VENTURES LLC

PRIVACY STATEMENT AND YOUR PRIVACY RIGHTS

Last Updated Date: August 14, 2026

6601 Ventures LLC (“we”, “us”, and “our”) respects your concerns about privacy.

This Privacy Statement describes the types of personal information collected by us from users of this website (“Site”) and how that information is used, disclosed, and safeguarded.

We may update this Privacy Statement periodically in response to changing legal, technical, or business developments. The most current version is always available on this site.

When we update this Privacy Statement, we will post the updated version and change the Last Updated Date above. If there are significant changes to our Privacy Statement that we believe affect your privacy rights, we will post a prominent notice on our Site and/or provide other notice as required by law. When required by applicable privacy laws, we will obtain your consent to changes before the revised Privacy Statement applies to you. Please regularly check this Privacy Statement to ensure you are aware of the updated version. Use of this Site following such changes constitutes your acceptance of the updated Privacy Statement then in effect and the Site’s Terms of Use.

WHO CAN ACCESS AND USE THIS SITE

By using this Site, you represent and warrant that you are at least 18 years of age and a legal resident of the United States.

YOUR PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

Riot Energy is hosted on Shopify Inc., which allows us to sell our products and provide services requested by you. Your data is also collected, stored, and secured through the Shopify platform. You can read more about how Shopify uses your personal information here.

When we refer to “personal information” (referred to as “personal data” under some laws) in this Privacy Statement, we mean any information that identifies you or can be used to identify you. Listed below are the ways we collect personal information about you, the types of information we collect and how we use it.

Information You Provide

We collect directly from you the personal information you choose to give us. In the past 12 months, we may have collected information that includes:

• Identifiers: identifiers such as a real name, postal address, unique personal identifiers (such as a device identifier; cookies, beacons, pixel tags, and similar technology; email address, or telephone number and other forms of persistent or probabilistic identifiers), online identifiers, IP address, email address, account name and login information, and other similar identifiers such as social media handle, where applicable;
• Customer Records Data (Subject to Cal. Civ. Code § 1798.80): name, billing address, shipping address, payment information (including credit or debit card numbers and other financial information), and phone number;
• Commercial Information: commercial information, including products or services purchased, obtained, or considered, and other purchasing histories;
• Internet and Network Activity Data: internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications, or advertisements;
• Geolocation Data.

We use this information to:

• customize your experience with us;
• provide personalized content, offers, and advertising;
• verify your identity for certain online communications;
• perform administrative functions, such as assisting you with subscribing to email marketing or responding to inquiries from you;
• administer offers, promotions, and surveys;
• operate, evaluate, and improve our business;
• perform data analyses and other processing;
• protect against and identify fraud and other criminal activity; and
• exercise or defend legal claims.

When we collect certain personal information, such as your driver’s license number, account login information, precise geolocation data or approximate location, we are deemed to be collecting personal information that is “sensitive” under California privacy law. We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers or in a manner inconsistent with the CCPA and its implementing regulations. 

Information We Collect from Your Device

We, and certain third parties, collect information from your device using automated data collection tools, such as:

• Cookies, which are small text files that are placed on the device that you are using when you visit a website and may be used to help a website recognize your device on future visits and enhance or improve your online experience. Cookies may also be used to remember your preferences, personalize content, or provide you with targeted advertisements.
• Web Beacons (also known as pixel tags) are a type of technology placed on a website or within the body of an email to track certain activity, such as whether a website page has been viewed or when an email is opened.

In the past 12 months, we have collected information that includes your Internet Protocol (IP address), browsing history, browser type, internet service provider, search history, and information regarding your interaction with websites, applications, or advertisements. The automated data collection tools also collect information about the type of device you’re using, web browser characteristics, language preferences, referring/exit pages, clickstream data, and the dates and times of visits to the website.

Information We Collect From Social Networks
We may provide functionality that will allow you to connect to our Site through a third-party social network such as Instagram, LinkedIn, or TikTok (each, a “Social Network”). If you choose to connect through a Social Network, we may collect personal information from your Social Network profile, such as your name, username, and e-mail address, and we will use that personal information for the purposes set forth in this Privacy Statement. In addition, we may offer social sharing features which will allow you to “Share” or “Like” on a Social Network. If you decide to use such Social Network features, it may allow the sharing and collection of Information both to and from such Social Network. For more information about the privacy practices of a Social Network, please refer to their respective privacy policy before using such features.

We may also collect precise geolocation or approximate location information provided by a mobile device interacting with our Site. Precise geolocation or approximate location may be considered “sensitive” under the privacy laws of specific states. For information about consenting to geolocation or approximate location sharing, please see the section titled Mobile Device Preferences.

We use this information to:

• perform analytics;
• provide you with offers available in your area and at locations that accept those offers;
• enhance and personalize your online experience;
• personalize advertising;
• recognize your computer or your device; and
• measure the effectiveness of our website and email communications.

Information Collected by Third Parties

We may collect your personal information from third-party sources such as Shopify, payment processors, third-party web analytics services, public and third-party databases, and our business and trade partners. This includes:

• survey data, product and brand preferences, and communication preferences;
• e-commerce information, such as credit or debit card number, billing address and other financial information;
• your online activities, such as the pages or advertisements you view and the actions you take online both on our website and on third-party websites, such as Shopify.  You can access the Shopify Privacy Policy here;
• your product purchase history and products in cart.

We use this information to:

• analyze how you use our websites;
• help us tailor our marketing content and communications to you;
• help us improve our platforms and user experience; and
• track the effectiveness of our marketing efforts.

We and third parties may also collect information about your online activities over time and across multiple sites or services to tailor our advertising to your individual interests. This is sometimes referred to as “online behavioral advertising” or “targeted advertising.” Under the privacy laws of specific states, you have the right to opt-out of this form of advertising. Please refer to the section titled Other Choices for Specific State Laws for more information on your privacy rights.

HOW WE DISCLOSE INFORMATION ABOUT YOU

During the 12-month period prior to the last updated date of this Privacy Statement, we may have disclosed your Personal Information to certain categories of entities, as described below:

• Identifiers, Customer Records Data, Commercial Information, Internet and Network Activity Data to service providers that perform services on our behalf, including running our websites, sending communications for us, processing payments to fulfill your orders, and executing marketing programs and promotions. When we contract with these service providers, we do not permit them to use or disclose your information for any purpose other than the work they are doing on our behalf or as required by law.
• We disclose Identifiers, Commercial Information, Internet and Network Activity Data, and Preferences to third parties that provide analytics and other online functionality services. For example, we use hCAPTCHA, along with the fraud-analysis tools built into our Shopify platform, to limit fraudulent activity on our website, and we use Google Maps to help you search for retail locations.
• We may disclose Identifiers, Customer Records Data, Commercial Information, Internet and Network Activity Data identifiers to law enforcement authorities or other government officials: if we are required to do so by law or legal process; if we believe there has been a violation of our Site policies; when we believe disclosure is necessary or appropriate to prevent injury, harm, or financial loss; or in connection with an investigation of suspected or actual illegal activity.
• In the event of liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition, or other corporate combination, we may transfer information about you, such as Identifiers, Customer Records Data, Commercial Information, Internet and Network Activity Data. Should such an event occur, we will use reasonable efforts to ensure the transferee uses your information in a manner consistent with this Privacy Statement.

Our disclosure of your information may constitute a “sale” under U.S. state privacy laws. You have the right to opt-out of the sale of your personal information. Please refer to the next section for more information on your privacy rights.

YOUR CHOICES FOR HOW WE USE YOUR PERSONAL INFORMATION

You can make choices about how we use your personal information.

Your Browser Settings

Your browser may give you the ability to control cookies or other tracking tools. The Help portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to delete existing cookies. Note that if you choose to disable cookies, it is possible that some of our Site features may not function properly. Choices you make are browser and device specific. For more information on deleting or controlling cookies, visit www.aboutcookies.org.

Mobile Device Preferences

You can use the settings on your mobile device to consent or deny sharing your geolocation or approximate location with us. We do not store this information. Please note that if you decline the sharing of your geolocation or approximate location, some of our website features or offers may not be available to you.

Do Not Track Requests

Some browsers incorporate a “Do Not Track” (DNT) feature that signals to Sites not to track you. Not all browsers offer a DNT option, and DNT signals are not all uniform. For this reason, we do not currently respond to DNT signals.

Opting Out of Marketing Communications

If you would like to stop receiving marketing communications from us, click on the "Unsubscribe " link located within an email message you receive from us or email us at support@riot.energy.  Even if you opt out of receiving marketing messages, we will still send you messages about your questions and your existing or past business relationships with us.

Making Changes to Your Information

You can update certain information associated with your account when you are logged in to our Site by clicking on “Account” at the top of the page. For more information or additional assistance, you may click the “Contact Us” link located at the bottom of this page or email us at support@riot.energy.

Other Choices Under Specific State Laws

Consumer Rights. Depending on where you live, you may have certain rights in your data. We honor these rights according to the requirements of the relevant state law.

• Access: You have the right to request that we confirm whether we have your personal information and, if we do, to provide you access to that data. If we processed your data using automated means, you can also request that we provide you a copy of that data in a portable and readily usable format that allows you to transfer it to another company. In certain jurisdictions, you may also have the right to request a list of the third parties to which we have disclosed personal information.
• Correction: You have the right to request that we correct inaccuracies in the personal information we have collected about you. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. You can also update certain information associated with your account when you are logged in to our Site by clicking on “Account” at the top of the page. For more information or additional assistance, you may click on the “Contact Us” link located at the bottom of this page or email us at support@riot.energy.
• Deletion: You have the right to request that we delete certain personal information we have collected from or about you, subject to certain exceptions under the law. In the case of requests submitted online, if we are able to verify your identity (as described below), we may ask you to confirm that you would like your personal information deleted prior to deleting any of your personal information.
• Opt-Out of Sale or Targeted Advertising: You may have the right to opt-out of the sale of your personal information or the processing of your personal data for targeted advertising.

Regardless of whether you have an account, you may opt-out of the sharing of your personal information for targeted advertising by emailing us at privacy@altria.com.

How to Submit a Request. You may submit a request to exercise your privacy rights by emailing us at privacy@riot.energy.

Please include “Consumer Privacy Rights Request-Riot Energy” in the subject line. In the email, please include your first name, the state you live in, and which privacy right you would like to exercise.

Verifying Identity. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request.

·        If you have an online account with us, we may verify your identity by requiring you to sign in to your online account at riot.energy.com.  We may require you to provide certain information to verify your identity, such as your email address, phone number and address.

Appealing Rejected Requests. If you reside in a state with a right to appeal requests that are rejected, you will receive a notification with the details of reason for rejection and instructions about how to make an appeal. An appeal must be submitted within 15 days of receipt of the rejection notice. We will respond to you within 45 days of your appeal submission.

Authorized Agents. Depending on where you live, you may authorize another person to act on your behalf to opt-out of the sale of your personal data or the processing of your personal data for targeted advertising.

If you reside in California, you can have an authorized agent submit an Access, Correction, or Deletion request on your behalf. If you choose to use an agent, the agent must provide us a copy of your signed permission authorizing the agent to make the request for you by emailing us at privacy@riot.energy. Please include “Authorized Agent Request– Riot Energy” in the subject line. In the email, please include the Authorized Agent’s first name and email address.

Non-discrimination. We will not discriminate against you if you exercise any of your rights under state privacy laws.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We value keeping your information secure. We maintain technical, administrative, and physical safeguards for this Site to protect against unauthorized disclosure, use, alteration, and destruction of the information you provide on the Site. We cannot guarantee that your information will be free from unauthorized access by third parties.

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Statement, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.

LINKS TO THIRD-PARTY WEBSITES

Our Site may contain links to other websites, some of which are operated by third parties. We provide these links solely for your convenience and information. These sites may have their own privacy notices, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of these sites, any products or service that may be offered through these sites, or any other use of these sites.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Statement, contact us by email: privacy@riot.energy.

CALIFORNIA NOTICE AT COLLECTION

This Notice at Collection of personal information describes our personal information collection practices, how we use the information, whether we sell or “share” your information, and the length of time we retain personal information.

• What personal information do we collect? We collect the following categories of personal information: Identifiers, Customer Records Data, Commercial Information, Internet and Network Activity Data.
• How do you use my information? We use your personal information for a variety of purposes, including to communicate with you; provide information, products or services you have requested; perform targeted advertising; and comply with legal obligations.
• Do you sell or share my information? We and third parties collect information about your online activities over time and across multiple sites or services to tailor our advertising to your individual interests. This is sometimes referred to as “online behavioral advertising” or “targeted advertising.” We also disclose your information to third party analytics providers.
• How long do you keep my information? We will retain your personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Statement, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.

CALIFORNIA NOTICE OF FINANCIAL INCENTIVE

From time to time, we may collect personal information you provide, such as email address, in order to participate in promotions and offers. We may use the information you provide for various purposes, including marketing purposes. Any financial incentives we offer generally reflect the value of your participation in the program. You may withdraw from any of the financial incentives at any time by sending us an email at support@riot.energy.

Please include “CA Notice of Financial Incentive-Riot Energy” in the subject line.

CALIFORNIA’S “SHINE THE LIGHT” LAW

If you reside in California, you have the right to request that we provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. To make such a request, please send us an email: privacy@riot.energy.

Please include “CA Shine the Light Request-Riot Energy” in the subject line.